"Astral Media Inc. and the Multiple Sclerosis Society of Canada today announced a partnership where Astral Media will donate more than $1 million in advertising space to the MS Society. The pledge has been made to help draw attention to the MS Society's work in funding research to end multiple sclerosis and to raise awareness of the most common neurological disease of young Canadians.
"We believe strongly in this campaign and are pleased to play a role in making it successful," said Ian Greenberg, president and CEO of Astral Media. "We are confident that the visibility offered through our various media platforms will help draw attention to this devastating disease which affects so many Canadian men, women and children. It is our goal to support MS researchers in finding the cause and cure to end MS."
The MS Society of Canada will utilize Astral Media's extensive media properties to promote its new endMS capital campaign. The objective of the campaign is to raise $60 million in support of MS research activities in Canada. The sponsored ads direct people to donate via www.endMS.ca.